Pinterest has a way of reaching your audience in the best way possible. Carousels, which is great for showcasing a line of products or different features or details (see photo).Sponsored app-pins, which are only shown on iOS- and Android devices.Sponsored video pins, which will keep people interested in your content for a longer amount of time, perfect for storytelling.Regular sponsored pin, this format will feature your pin in the normal feed, category page and search results.It’s possible for advertisers to place four different varieties of pins: Pinterest and Instagram are the branding channels for the home decoration industry, it is where people get inspired with new ideas (source: HomeDeco). Not only to gain brand awareness, but also to gain video views, traffic, app-installations and drive conversions. This alone makes it a very interesting channel for advertisers. With more than 200 billion images, better known as ‘pins’, there’s always inspiration to find for anyone.Īt the moment of writing, Pinterest has a stunning 300 million global users. There are countless themes, such as decoration, gardening, fashion, architecture, design, cars, memes, drawings, nature, food, cartoons and the list goes on and on. Need inspiration? Pinterestis the perfect platform. In this blogpost we would like to introduce you to advertising on Pinterest: what are the possibilities and how could Pinterest advertising benefit you or your company? A 101 on Pinterest advertising In the Netherlands we have 3,5 million people from 20 till 39 years old using the platform.

Is Pinterest advertising that new? Not really, but now that it’s been a year since it launched in the Netherlands we figured why not shine a light on the many possibilities this platform has to offer? Pinterest really is one of a kind because it’s being used as a platform where users go to find inspiration, more than it is used as a social channel.